Have you ever gone into a situation where you have suffered a great loss even though you spent thousands of dollars on marketing your website and campaign just because of a poorly designed landing page? Yes! ofcourse you have.

What are Landing Pages?

Landing Pages are the pages on your website where people land up after clicking a link from a source or through a referral. This is the first page the visitor see’s after they click on a link that directs visitors to your website or your campaign. Landing pages are the most important part of any website or campaign that helps in conversion.

What can happen if you have a poorly designed landing page which is just not getting you any business but loosing your penny. Well the cons are numerous. You can suffer great lost in your business after all it is what you have invested for in an online campaign design.

How can i improve my landing page for better conversion?

Follow these simple tips while designing your landing pages.

Usability

Remember what your users see is what they believe and trust. Always try to present your goal or content in a way that is easy for your visitors to grasp and understand. Always think from a users perspective and not a designer view.

Easy to read

Make sure that your content is easy to understand and follow. Keep your content upto the topic and do not make your visitors search for the content they are looking for.

Clear Call to Actions

The most important part of any landing pages are the call to action buttons that makes the magic and converts the visitor into a customer. Always use big and bold call to actions that are clear and easy to find on the page and also motivates the visitors to click on it.

Above the fold

Remember the screen that the visitor see’s as they land on your page is the one which helps in conversion. Always try to keep all the important information above the fold so that the visitor doesn’t have to scroll to search for their requirements.

Minimum Links

Don’t use too many links on the page, these can distract your visitor.

Use of Videos and Presentations

Use of videos and presentations help in better conversion by explaining the visitor about what you have to offer them. Keep videos large in dimension but small in size. Avoid using flash players.

Hope the above tips help you design a great landing page. If you need a professional landing page design then you can Indezoo design services for a professional landing page design.